Geofences for OOH advertising: measuring routes for Banndo
For Banndo (banndoapp.com), MyKeego built the telemetry and hardware setup to precisely measure routes inside the campaign zones they draw on their own dashboard, with MyKeego Drive, API integration and custom per-vehicle reporting.
Results
- Campaign-configurable geofences: every zone Banndo draws on their dashboard is measured precisely, vehicle by vehicle
- MyKeego Drive computes kilometers, time and driving behavior inside each zone
- API integration with Banndo's systems: data lands directly in their platform, no manual spreadsheets
- Custom per-vehicle reports and summaries, built for Banndo's specific business model
Vehicle-based OOH advertising is only worth what it can prove: a zone drawn on a map is only a campaign data point if it can be measured precisely, vehicle by vehicle.
The challenge
Banndo runs out-of-home (OOH) advertising on vehicles. For that model to work, they need to prove and measure exactly how much time and how many kilometers each vehicle spent inside a specific campaign zone — a neighborhood, the area around an event, a city zone — not just that the vehicle circulated generally. Without precise per-zone telemetry, there's no way to price campaigns or report real exposure back to their own advertisers.
The MyKeego solution
An end-to-end build tailored to Banndo, assembled from real pieces of the platform:
- Hardware and telemetry: assembling and installing devices across Banndo's fleet, on the same hardware-agnostic integration layer used across the rest of the platform.
- Campaign geofences: Banndo draws the zone directly on their own dashboard, and MyKeego turns it into a geofence measurable per vehicle.
- MyKeego Drive: computes kilometers, time and driving behavior inside each zone — the same telemetry engine used for risk scoring in other operations, applied here to measure campaign exposure.
- API integration: data is sent directly to Banndo's systems, no spreadsheets or manual loading.
- Custom reporting: per-vehicle reports and summaries built specifically for Banndo's business model.
From a drawn zone to a campaign data point
- Banndo draws the campaign zone on their own dashboard.
- MyKeego translates it into an active geofence across the fleet.
- Every vehicle that enters gets measured: time inside the zone, kilometers driven and driving behavior.
- The data reaches Banndo's systems in real time via API.
- The per-vehicle report and summary is built the way Banndo needs to report it, internally and to their advertisers.
This is an integration case — what was built and how — not a field measurement: there's no reach or campaign-count figure to report, just the data architecture that makes it possible to measure advertising exposure with the same precision MyKeego uses to measure driving risk in other operations.
More than fleet management
Geofences, Drive and API are generic building blocks of the platform. With Banndo, they were reconfigured to measure advertising exposure instead of risk or safety — proof that the platform isn't limited to one use case: it works for whatever each business needs to measure about its vehicles.